B2B Brands Get Traffic From More Social Venues Than B2C Brands
The post B2B Brands Get Traffic From More Social Venues Than B2C Brands appeared first on Chris Boudreaux on Social Media Governance.The folks at Eloqua compared the sources of web traffic from social...
View ArticleGartner Hype Cycle for Social Software – 2012
The post Gartner Hype Cycle for Social Software – 2012 appeared first on Chris Boudreaux on Social Media Governance.Gartner recently published their 2013 Hype Cycle for Social Software. Its a great...
View Article4 Priorities for Brands Improving the Customer Experience
The post 4 Priorities for Brands Improving the Customer Experience appeared first on Chris Boudreaux on Social Media Governance.Below are the four ideas suggested by panelists in the Next-Generation...
View ArticleAnnouncing New Software Buying Guide: Social Employee Enablement and Employee...
The post Announcing New Software Buying Guide: Social Employee Enablement and Employee Advocacy Software appeared first on Chris Boudreaux on Social Media Governance.With so many companies now...
View ArticleHow IBM Dominated Online Conversations at Dreamforce
The post How IBM Dominated Online Conversations at Dreamforce appeared first on Chris Boudreaux on Social Media Governance.During Dreamforce this year, 135,000 people attended, and the online...
View ArticleForrester Publishes Analysis of Enterprise Listening Vendors
The post Forrester Publishes Analysis of Enterprise Listening Vendors appeared first on Chris Boudreaux on Social Media Governance.Listening is a critical component of any employee advocacy program,...
View ArticleOvercoming Information Overload for Employee Advocates in Social Media
The post Overcoming Information Overload for Employee Advocates in Social Media appeared first on Chris Boudreaux on Social Media Governance.If you have a problem that persists for a very long time,...
View ArticleCharts That Show Twitter as The Most Popular Medium Are Often Not Useful
Nearly every social media tool and research report has a chart showing brand mentions, by venue, and they almost always show Twitter as the venue with the highest volume. This is useless data.
View ArticleWill Trolls and Haters Kill Social Customer Care?
Recent mistakes by Bank of America on Twitter have people wondering if customer care will survive in social media, or if brands will eventually stop doing it. We believe that social customer care will...
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